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FitAir Indiegogo Campaign Video

Category: Raise your bottom line


Beijing-based Silicon Valley Air Experts wanted to launch an Indiegogo campaign to introduce their personal air purifier to the American Market. They hoped to grab parts of their successful China campaign for both FitAir and their larger AirDog purifier, but tailored to an American audience. Working with a consultant to strip away the China-specific elements, and reshape the message to highlight the utility and benefits, and expand the target audience to match Indiegogo’s demographics.