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Success by Design
Video is the single most powerful tool on the internet for gaining visibility, getting your message out, attracting your ideal client, increasing revenue, and having more impact. But video is only effective if people watch it.
To make sure your video is seen– and your investment pays off– you need a strategy that guides both the video creation and what you do with it afterwards. A good strategy ensures the message motivates people to action, your brand is clear and authentic, and the video makes the most of the platform its on. A good video does this by design, and it starts in the planning stage. At Hurricane Images, we offer a free consultation to help you define the major areas of your video marketing strategy. And if you’ve already developed your strategy, we can be a sounding board to test your approach.
“Video isn’t an expense, it’s an investment…
but only if you do it right.”
We want your video to be wildly successful. That’s the basis of our success. We’ve created communication strategies for projects funded by The Center for Disease Control and Prevention, US EPA, the California Department of Public Health, Aquatic Touch, Second Wind Productions, Impact Assessment, The Alcohol Research Group, Punk Audio, and dozens of other organizations and companies.
The first thing we do is listen. You know your business better than we do. What we can offer is insight into how video tools can help you accomplish your goals.
Or maybe the world of marketing is completely foreign to you, and we’ll help you build your strategy step by step. We offer great guidelines, tips, and strategies on how to get started on our blog.
Video Communication is different.
There’s a lot of overlap between traditional marketing techniques and video communication. (I prefer the term communication, rather than marketing, because in some fields “marketing” has a negative connotation. What we’re really talking about is communicating a message.) But video marketing is a substantially different tool than other marketing options. Platforms like Facebook, Twitter, and your website have different audiences, and different best practices when it comes to video. And video is adept at a multitude of marketing concepts, with educational, brand loyalty, brand love, content marketing, and more. Video can be tailored to address specific problems in your sales process or funnel. We work with both beginners and experts to make sure your video is aligned with your goals.
How does it work?
A basic consultation is free. Really. Some people worry that this is a “drip sales” approach where you get a drop of cryptic advice and then are asked to pay for the real thing. We don’t do that. In order to create the best possible video, we need to know your business, too. Our basic consultation covers the major areas. It’s a tailored consultation that looks at:
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Customer segmentation (and your target audience)
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Value Proposition (what sets you apart)
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Key Messages (what need you fill)
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Goals (inform, create loyalty, inspire)
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Delivery Platform (website, Facebook, Twitter, and beyond)
For most projects, this analysis is all you need to fine-tune your marketing strategy and create ta powerful, effective video. And all of this happens before we write up a quote, sign any papers, or agree to move forward. For people who want to go deeper, we can provide one-on-one consultation on branding, competitor analysis, marketing strategy, and together create a strategic plan for your video campaign.
Why do we offer this for free?
Did I forget to mention that your success is our success? Understanding your marketing strategy is key to producing great work. Is it really free? Our quotes are itemized by activity and deliverable, so it’s easy to see exactly what everything costs and make the best decisions.
Video that doesn’t create the change you want is bad video. And we don’t do that.