Branding & Marketing
We’re passionate about creating passion. We’re experts at thinking outside the box, and finding effective solutions in new ideas. We provide integrated visual content for marketing campaigns. In English, this means we create video and still imagery for social media campaigns, websites, and YouTube to move your organization towards a single goal: success.
Many agencies say they are “data driven.” That’s a lot of marketing hype. At Hurricane Images Inc., we’re research driven. And that’s a lot of success.
BRANDING FOR SMALL BUSINESSES
urricane Images creates brands that drive action, not just logos and fonts. Whether it’s polishing up your current brand, a research-informed overhaul, or designing your company’s new brand from the ground up, we distill your company’s identity into visual motivators, using a behavior-focused approach to help you engage your customers and clients. People won’t just remember your brand. They’ll become part of it.
e’ve created everything from crowdfunding campaigns to marketing media for multinational corporations like Bitdefender.
Our flexible model allows us to collaborate with our brand partners at every stage of the creative process to make impactful work and build lasting relationships along the way.
BRANDING FOR NON PROFITS
VIDEO BRAND GUIDELINES
F or companies that produce multiple videos, Video Brand Guidelines are an essential tool for insuring consistency, quality, and recognition… and the can lower your production costs, too. We offer video brand guideline development starting at $1,100. Check out our interactive blog post for more details on what goes into a video brand guideline, how you can create your own, and why you should.VIDEO PRODUCTION
V ideo production is the life’s blood of what we do at Hurricane Images Inc. With over twenty years in communication design experience, collaborating with everyone from Indiegogo campaigns to multinational companies, we can align your goals to your budget to create content that achieves results. Visit our VIDEO PRODUCTION page to learn more.Video production for web commercials, company profiles, branding videos, and customer testimonials
SOCIAL MEDIA & ANIMATED IMAGERY
Images are the central part of any social media presence, and you need lots of them to run a campaign. We create compelling, informative, and engaging imagery to support your business.
Customed designed animated images can be a powerful tool in increasing click rates. We recommend them for video images, email signatures, and Facebook posts. Click to replay the image.
Video is still the powerhouse when it comes to capturing a viewers attention, but animated images can go where video can’t, like in your email or newsletter.
INTERACTIVE WEB DESIGN
150,000 websites are launched every day. But that doesn’t mean yours can’t stand out (after all, you found us, right?). Your website is the center hub of all you do. Over the past five years, site design has morphed into an interactive experience that combines all of the media you’ve created to present a seamless experience for viewers.
Interactive website: www.drinklessforyourbreasts.org
Our website design is done solely in conjuction with brand development. You can read the Case Study for our Drink Less for Your Breasts campaign and learn how we reached over quarter of a million women in California between the ages of 18 and 25.
RESEARCH-DRIVEN COMMUNICATION DESIGN
“Data driven” is a marketing term you hear a lot these days. When marketing agencies use that term, they’re claiming they’ll look at the demographics of your buyers when making decisions. “Data driven” is the marketing theory that has been taught since the University of Pennsylvania offered the first marketing in 1902. And it’s about that innovative. At Hurricane Images Inc., we’re research driven. We don’t just look customer data or competitor strategies; we study scientific research that helps us understand what works and why. Marketing data will tell you that 30-somethings are on Facebook; scientific research tells you why they are went there, what messages resonate best on that platform, and whether your dollar will be more effective on Instagram. If you want a glimpse into how research driven data can answer these questions, check out our blog post: Social Media Outreach: Mistakes and Key Strategies.DESIGN SAVVY = ONCE IS NOT ENOUGH
We’re “eco-designers.” We believe that every marketing activity should produce multiple materials. A video creates 1,440 images a minute. Why do video production companies only give you one product?Good content is inherently repackageable
Each video shoot is an opportunity for 3 Behind-the-Scenes images for your Facebook page, and twice that number of Instagram images. A professional video shoot is an event that can produce it’s own “Making of” video, and often times the content for one video can be easily repackaged for another. A great way to approach multiple content strategy is through your sales funnel. What do your customers need to help them at each stage of the process? Check out our featured post, A Funnel Thing Happened on the Way to Success, to learn more about what types of video propel guide your customer at each stage of their decision-making process.
Marketing services can be expensive for small businesses. We get that. So we offer marketing services on both a per project basis, as well as on retainer. We take on small design changes and full campaigns. You can learn more about our free consultation here.
LINKS TO GROW YOUR MEDIA SAVVY
PREPPING FOR YOUR SHOOT
What to Wear on Camera
PRE-PLAN YOUR VIDEO
Six Questions to Guide Your Planning
BRANDING
When is it time for branded content?
100 BLOWN HIGHLIGHTS BLOG
Improve your photography skills