Life

When you’re a non-profit you know that your best donor is the one who repeats. Whether it’s $5 a month or $20K a year, these supporters are golden. So how do you cultivate a one-time donor into an ongoing one? There’s more than one answer...

Let’s talk about content and strategy for getting your video seen. Too many businesses follow the same process: make a video; release a video. Congratulate themselves. Maybe that "release" includes a post on social media, but generally speaking the video lives on their website and...

“Location, Location, Location” used to be the mantra in business. If you were lucky enough to have a storefront with foot-traffic, you were positioned for success. At least that was the idea. But if no one looks up from their phone as they walk by,...

What’s the average attention span these days? If your message doesn’t fit in a tweet or on a hat, people probably won’t remember it. And if they do, chances are you’ll be forgotten faster than… wait, what was I saying? Oh yeah. When it comes to...

The number one reason most businesses don't make videos for their company is that they don't believe anyone will watch it. And they're probably right...

There’s a question you get a lot...

Video production is an investment, and if done right it can pay off in spades. But we don’t always have the financial resources for a full production. As much as production companies would like you to believe you need to pay for their services, there...

Success is measured in different ways by different companies. Non-profits have their own completely different set of metrics from other businesses which can include, awareness, education, and behavior change. With Zero Breast Cancer's GENERATIONS campaign, we aimed for all three. Zero Breast Cancer is a...