Authenticity Ain’t What You Think
30 Aug 2019, Posted by in Art, Design, Life, Newsletter, Photoshoots, Private, Uncategorized
Authenticity is over-rated. Yes, it's the magic marketing buzzword, but when you watch a McDonald's commercial, do you think, "Wow, they're so authentic!” More likely you're thinking, “One more Big Mac probably won’t kill me.” If the truth is their product is going to harden...