Research has uncovered the secrets to viral success in any field. We apply these key findings to crowdfunding campaigns. ...
It feels like a lifetime ago that I helped train volunteer teams (in fact it was the 80s). I helped organizations attract, manage, and retain volunteer teams as a part of the governor's Communities for a Drug Free Colorado; my employer at the time was...
You heard me. Buy them a coffee...
Artificial Intelligence tools are a sure sign of inexperience and mediocrity when it comes to content marketing. Here's why....
When you’re a non-profit you know that your best donor is the one who repeats. Whether it’s $5 a month or $20K a year, these supporters are golden. So how do you cultivate a one-time donor into an ongoing one? There’s more than one answer...
Let’s talk about content and strategy for getting your video seen. Too many businesses follow the same process: make a video; release a video. Congratulate themselves. Maybe that "release" includes a post on social media, but generally speaking the video lives on their website and...
“Location, Location, Location” used to be the mantra in business. If you were lucky enough to have a storefront with foot-traffic, you were positioned for success. At least that was the idea. But if no one looks up from their phone as they walk by,...
What’s the average attention span these days? If your message doesn’t fit in a tweet or on a hat, people probably won’t remember it. And if they do, chances are you’ll be forgotten faster than… wait, what was I saying? Oh yeah. When it comes to...
The number one reason most businesses don't make videos for their company is that they don't believe anyone will watch it. And they're probably right...
There’s a question you get a lot...
