Success is measured in different ways by different companies. Non-profits have their own completely different set of metrics from other businesses which can include, awareness, education, and behavior change. With Zero Breast Cancer's GENERATIONS campaign, we aimed for all three. Zero Breast Cancer is a...
Small businesses (and marketing agencies) often choose their social media platform of choice based on on the demographics of who is using them. Want to reach women between the ages of 18 and 25? Instagram users skew in that direction. But not only do the...
Here’s the punchline: Video can be a powerful tool at each stage of your sales funnel. Most small businesses have a general sense of their customer’s decision-making process when it comes to making a purchase, but they don’t always examine the nitty gritty that makes it...
A lot of different elements go into making a business a success. When it comes to running a successful business or organization I see two things: product and brand. A product doesn't have to be a physical object. It might be a service like home health...
Most businesses and organizations have, at one point or another, wondered if they want to support Facebook with their advertising. While it’s indisputable that much of the world is on Facebook, you do have to wonder if people are still using it the...
The world has changed-- dramatically...
Let's be honest. Being in a room with others, whether for work or play, makes people uneasy. The coronavirus and its uncertainties means we have to take extra precautions to stay safe, because the health of our families is impacted by what we...
If we’re honest we’ll admit that it will take some time for life, and business, to look normal again. People will be especially wary of communal spaces, like restaurants. Here are 9 tips for reshaping your restaurant to get customers back in the...
How to prepare your business for after the coronovirus epidemic, and safeguard against a recession....
Branding can be transformative for non profit organizations, enhancing not just their fundraising campaigns, but strengthening organizational cohesion among employees and volunteers. Branding can also drive the broader, social change goals that form the basis of their mission. There are three essential benefits of branding...
