Fit Kids is an after-school physical activity program for underserved children. The Challenge: Update their old video profile that introduces their company to the public, and is also used for engaging potential funders. Typical Approach Create a single video that tells viewers about the problems of obesity...
Addicting content is media that keeps them engaged, wanting more, and coming back. To do that, it has to be fun, it has to be easy, and it has to look like the thing everyone is doing. It’s created by design, like a good thriller or...
Many service-based companies think of testimonial videos as “product reviews for services.” It’s great shorthand for describing their worth; the problem is… they’re not. There are significant differences between a testimonial and a product review (or service review), and understanding them can help you...
Creating a video is a pretty unfamiliar task for many small businesses. You may like the product the company produces, but you still need to know the cost. Unlike other products, there’s no standard proposal structure for video, and proposal pitches can take different...
Answering the #1 Question I Get: How much? A friend says to you—“I’ve saved a little money and I'd like to buy a car. What should I get?” It's impossible, of course, to answer. You can as easily pay $500 for a car as $50,000-- and...
People change...
Getting people from “Click” to “Buy.” In commercial videography that’s often the goal-- our video is supposed to “convert” viewers into loyal customers. Buying isn’t necessarily a capitalistic endeavor-- sometimes we want people to buy an idea (or an ideal) or a healthier choice. In a world...
Video testimonials are one the most effective ways to promote your product and build credibility for your service. Especially if your business is something that cannot be held, tested, or tried on in the changing room, they’re invaluable tools for explaining your “offer” and building...
Like it or not, Facebook is almost a ubiquitous presence in our lives. And increasingly it’s become important for small businesses-- for branding, customer relations, and marketing. Creating video for Facebook isn’t like creating video for other platforms, though. It’s a unique interaction,...
One of the most exciting new developments on Etsy this year is the ability to upload video to your profile page. Video and Etsy are natural partners because both emphasize the personal. Etsy customers want something unique, and they want to feel a connection to...
