Make a Teaser for your Business Video

Let’s talk about content and strategy for getting your video seen. Too many businesses follow the same process: make a video; release a video. Congratulate themselves. Maybe that “release” includes a post on social media, but generally speaking the video lives on their website and YouTube… and they are drastically limiting the reach of their investment. Hopefully, you’ve created your video based on a marketing plan . But that’s not all you should do. A strong video strategy needs both a creation strategy and a release strategy… you need a plan to create interest. You need a teaser strategy.

How to create a teaser for your business video

One of the best (and easiest) strategies is to use the production process itself to generate interest in the video before it’s released. Take pictures of your napkin notes to upload on Facebook; use storyboard images from your producers in your Instagram account. Tell a few highlights from the brainstorming process on your blog or social media. Always, always, take pictures and video of the filming process for a Behind-the-Scenes look. You can take pictures during make-up, while people are “on set,” or even interview people just before the go on (or come off) camera. You can also ask your production company for stills from the shoot.

Your video promotion should start two weeks before the actual “release” of your video, giving it enough time to gather interest without exhausting people’s patience.

In an effort to compete with Tik Tok, YouTube has created “Shorts” a whole new category of video. While I can’t express much fondness for shorts, YouTube is promoting them heavily, so it’s a worthwhile investment of time. Using your Behind-the-Scenes– or footage from the actual video– to create your own short. Your “short” video can be straight promotion (here are some highlights from our video)… or you heighten the impact by thinking outside the box: think Blair Witch project for your BTS. What you create all depends on your company’s style and brand.

At Hurricane Images we say “video consists of 1,444 images a minute.” Your video production should produce more than one product at the end. Contact us to learn how to market your next “major production.”