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What’s the average attention span these days? If your message doesn’t fit in a tweet or on a hat, people probably won’t remember it. And if they do, chances are you’ll be forgotten faster than… wait, what was I saying?

Oh yeah. When it comes to Tag Lines, you want to be IT. Catering to short attention spans is nothing new. Remember the brand behind Got milk? “Good Till the Last Drop”? Or “The Quicker Picker-Upper?” These tag lines have been around for decades, and they’ve become part of the identity of the companies they represent. 𝘛𝘩𝘢𝘵’𝘴 the goal of a tag line. To remind the reader-viewer of your product.

Famous Tag Lines

How many of these famous tag lines can you connect with their product?

• Diamonds are forever

• What’s in you wallet?

• Snap! Crackle! Pop!

• Breakfast of champions

• Double your pleasure, double your fun

• Have it your way

• Think different

• Fly the friendly skies

Tag lines should be short.  They should be memorable.  They should use words with impact or emotional connection (forever, champions, fun, Snap!). They should speak to the “now.” And it should be specific to your company or product.

There’s no easy or quick way to create a tag line– and there’s certainly no post or blog that can get it done for you.  When it comes to creating a tag line, whether that’s in words or visuals, it pays to work with a professional. They should understand your brand, know your customer, and comprehend your competitive landscape. Many companies understand their own customers and competitors intrinsically, but can’t put it into words. That’s what we do. We take your knowledge and goals, combine it with data and insights from your field, and help craft tag lines and visual stories that move your company forward.