Getting people from “Click” to “Buy.” In commercial videography that’s often the goal-- our video is supposed to “convert” viewers into loyal customers. Buying isn’t necessarily a capitalistic endeavor-- sometimes we want people to buy an idea (or an ideal) or a healthier choice. In a world...
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Video testimonials are one the most effective ways to promote your product and build credibility for your service. Especially if your business is something that cannot be held, tested, or tried on in the changing room, they’re invaluable tools for explaining your “offer” and building...
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Statistically the power of video has proven to be startling—90% of people say video is helpful in decision-making; 75% of executives watch videos at work; 60% of site visitors will watch the video before reading the text; video improves email click-thru rates by 65% and...
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"A diversified portfolio is key to having the flexibility to meeting the unique goals of your business" The most common advice new video professionals hear is to pick your niche. Super niche if possible—don’t just focus on non-profits, pick non-profit universities. Product videography isn’t refined enough—specialize...
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Everyone wants to look good on camera. One of the most common questions I’m asked by clients is “what should I wear?” In the old days of video, the clothes you wore could have a major impact on the image quality—fine patterns and lots of...
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We’re inundated with advertising. Gorgeous, funny, arresting, tacky, annoying advertising. There’s so much competition for our attention—and so much of it beautifully created and delivered—that it’s hard to be noticed above the noise. You don’t need to look much beyond the proliferation...
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Location, location, location. That’s the motto of any new business. You want foot traffic, accessibility, and complementary businesses. Nowadays, though, your most important location is in the virtual world. Lack of foot traffic isn’t hurting Amazon.com. So how do you position...
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We’re a visual production company. We make cinematic videos; we produce unique, powerful imagery. But in today’s global market you need more than that-- you need to tell a compelling story. To do this, you need to translate your product, service, and...
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Like it or not, Facebook is almost a ubiquitous presence in our lives. And increasingly it’s become important for small businesses-- for branding, customer relations, and marketing. Creating video for Facebook isn’t like creating video for other platforms, though. It’s a unique interaction,...
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One of the most exciting new developments on Etsy this year is the ability to upload video to your profile page. Video and Etsy are natural partners because both emphasize the personal. Etsy customers want something unique, and they want to feel a connection to...
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