How to prepare your business for after the coronovirus epidemic, and safeguard against a recession....
Branding can be transformative for non profit organizations, enhancing not just their fundraising campaigns, but strengthening organizational cohesion among employees and volunteers. Branding can also drive the broader, social change goals that form the basis of their mission. There are three essential benefits of branding...
Download your free Cheat-Sheet on how to prepare for your video shoot here. We're not asking for your email, contact info, or first child. But if you want to chat, we'd love to hear from you! Your shoot day is set, so how do...
When it comes to marketing a successful business or organization there are two areas to focus on: product and brand. You’d be surprised at just how little these two overlap. While people tend to believe that branding is about how customers experience your product, it’s...
Authenticity is over-rated. Yes, it's the magic marketing buzzword, but when you watch a McDonald's commercial, do you think, "Wow, they're so authentic!” More likely you're thinking, “One more Big Mac probably won’t kill me.” If the truth is their product is going to harden...
Why Stories Work People are hardwired to prefer stories over facts and figures. Narratives (stories) are associated with increased recall, ease of comprehension, and shorter reading times. Compared to expository text, narratives were read twice as fast and recalled twice as well, regardless of topic or...
Here's the punchline: Video can be a powerful tool at each stage of your sales funnel. Most small businesses have a general sense of their customer's decision-making process when it comes to making a purchase, but they don't always examine the nitty gritty that makes...
Addicting content is media that keeps them engaged, wanting more, and coming back. To do that, it has to be fun, it has to be easy, and it has to look like the thing everyone is doing. It’s created by design, like a good thriller or...
Many service-based companies think of testimonial videos as “product reviews for services.” It’s great shorthand for describing their worth; the problem is… they’re not. There are significant differences between a testimonial and a product review (or service review), and understanding them can help you...
Creating a video is a pretty unfamiliar task for many small businesses. You may like the product the company produces, but you still need to know the cost. Unlike other products, there’s no standard proposal structure for video, and proposal pitches can take different...
