Newsletter

I was recently asked to review the outreach materials for a mid-sized nonprofit. It was a school, and they’d recently produced a video and doubled their social media efforts. But the results were disappointing, and they were feeling discouraged. School enrollments are dropping nationwide, but...

Creating a video is a pretty unfamiliar activity for most businesses. It's filled with unknowns. You may like the quality the company produces, but you still need to know the cost. And unlike other products, there’s no standard proposal structure for video.  Proposal pitches can...

Well, maybe not learned...

Not everyone is a natural chatterbox. But everyone has a story to tell, and these stories make up the fabric of our family history. The most precious thing in our lives is our connection to the people we love. Family legacy videos (sometimes called Living...

WHAT ARE VIDEO BRAND GUIDELINES? Video brand guidelines are an instruction manual for how to present your company when creating videos, whether that's training videos, social media, or promotional videos. It’s more than just colors and fonts. It’s language, tone, sound, and style...

Video testimonials are one the most effective ways to promote your product and build credibility for your service. Especially if your business is something that cannot be held, tested, or tried on in the changing room, they’re invaluable tools for explaining your “offer” and building...

Research has uncovered the secrets to viral success in any field. We apply these key findings to crowdfunding campaigns. ...

It feels like a lifetime ago that I helped train volunteer teams (in fact it was the 80s). I helped organizations attract, manage, and retain volunteer teams as a part of the governor's Communities for a Drug Free Colorado; my employer at the time was...